{"id":208,"date":"2023-04-12T16:10:47","date_gmt":"2023-04-12T14:10:47","guid":{"rendered":"http:\/\/salon-pedrero.fr\/salon-pedrero\/?page_id=208"},"modified":"2025-06-24T12:06:36","modified_gmt":"2025-06-24T10:06:36","slug":"pedrero","status":"publish","type":"page","link":"https:\/\/salon-pedrero.fr\/salon-pedrero\/pedrero\/","title":{"rendered":"PEDRERO"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#EBFFFF\u00a0\u00bb top_divider_style=\u00a0\u00bbcurve\u00a0\u00bb top_divider_color=\u00a0\u00bb#F48432″ top_divider_flip=\u00a0\u00bbvertical\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_2_font=\u00a0\u00bbBebas Neue||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#F48432″ header_2_font_size=\u00a0\u00bb60px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Notre Histoire
<\/span><\/h2>\n
\n

\"\"<\/p>\n

M. Philippe Pedrero, PDG<\/p>\n<\/div>\n

 <\/p>\n

L<\/span>\u2018histoire<\/strong>\u00a0<\/span>de l\u2019entreprise<\/span>\u00a0<\/span>Pedrero\u00a0<\/span><\/strong>d\u00e9marre en 1958, quand le p\u00e8re<\/span>\u00a0<\/span>G\u00e9rard Pedrero<\/em><\/strong>\u00a0<\/span>d\u00e9cide de prendre sa 2 CV pour aller livrer les boulangers-p\u00e2tissiers du Narbonnais, avec leur savoir-faire ancestral et typiquement fran\u00e7ais. Les marchandises \u00e9taient alors entrepos\u00e9es Rue Yvan-P\u00e9lissier, chez la grand-m\u00e8re du PDG actuel\u00a0<\/span>Philippe Pedrero<\/em><\/strong>, qui a pris il y a seize ans la succession de son p\u00e8re. Depuis l\u2019entreprise narbonnaise s\u2019est donn\u00e9e les moyens d\u2019assurer son d\u00e9veloppement. Depuis l\u2019origine, l\u2019activit\u00e9 de Pedrero SAS a fortement progress\u00e9, elle a plus que doubl\u00e9, en se dotant d\u2019une politique de croissance mesur\u00e9e et efficace, dans un cadre humain et familial, l\u2019exemple d\u2019une entreprise qui a r\u00e9ussi dans tous les sens du terme.<\/span><\/p>\n

AUJOURD\u2019HUI<\/strong><\/span><\/p>\n

Un passage r\u00e9ussi d\u2019une g\u00e9n\u00e9ration \u00e0 l\u2019autre et qui maintient la performance et la continuit\u00e9 du d\u00e9veloppement de l\u2019entreprise dans le territoire et \u00e0 l\u2019export.<\/span><\/p>\n

[\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=twwTRUZ6te4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/salon-pedrero.fr\/salon-pedrero\/wp-content\/uploads\/2023\/05\/pedrero-patisserie-boulangerie-entrepot-recent.png\u00a0\u00bb title_text=\u00a0\u00bbpedrero-patisserie-boulangerie-entrepot-recent\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider color=\u00a0\u00bb#153E8E\u00a0\u00bb divider_weight=\u00a0\u00bb5px\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font=\u00a0\u00bbBebas Neue||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

A \u2013 Les chiffres cl\u00e9s<\/span><\/h3>\n

<\/strong><\/p>\n

<\/div>\n

Cr\u00e9\u00e9e en 1958,<\/strong>\u00a0Pedrero est une\u00a0<\/span><\/span>entreprise familiale<\/strong>\u00a0situ\u00e9e \u00e0 Narbonne (dans le sud de la France). Pedrero r\u00e9alise aujourd\u2019hui pr\u00e8s de<\/span>\u00a0<\/span>20,8 millions d\u2019euros de chiffre d\u2019affaires<\/strong>.<\/span><\/p>\n

La soci\u00e9t\u00e9 compte aujourd\u2019hui pr\u00e8s de\u00a0<\/span>quatre-vingt employ\u00e9s\u00a0<\/span><\/strong>intervenant sur plusieurs d\u00e9partements :<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/salon-pedrero.fr\/salon-pedrero\/wp-content\/uploads\/2023\/05\/carte-pedrero-france-2023-2.jpg\u00a0\u00bb title_text=\u00a0\u00bbcarte-pedrero-france-2023″ force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider color=\u00a0\u00bb#153E8E\u00a0\u00bb divider_weight=\u00a0\u00bb5px\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font=\u00a0\u00bbBebas Neue||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

B \u2013 Les produits commercialis\u00e9s<\/span><\/h3>\n

<\/span><\/p>\n

Sp\u00e9cialis\u00e9e dans les<\/span>\u00a0<\/span>produits pour les professionnels de la boulangerie\u00a0 de la p\u00e2tisserie et de la restauration<\/strong>, les \u00e9tablissements PEDRERO livrent des produits alimentaires (produits frais, secs et surgel\u00e9s) et non-alimentaires (emballages). Des catalogues papiers r\u00e9serv\u00e9s aux professionnels sont aujourd\u2019hui \u00e9dit\u00e9s.<\/span><\/p>\n

Les produits commercialis\u00e9s sont h\u00e9t\u00e9rog\u00e8nes en termes de forme, poids, temp\u00e9rature et fragilit\u00e9 :<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/salon-pedrero.fr\/salon-pedrero\/wp-content\/uploads\/2023\/05\/pedrero-produits-secteur-patisserie-boulangerie-restauration-occitanie-sud-france.png\u00a0\u00bb title_text=\u00a0\u00bbpedrero-produits-secteur-patisserie-boulangerie-restauration-occitanie-sud-france\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font=\u00a0\u00bbBebas Neue||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Pedrero a ainsi<\/span>\u00a0<\/span>15 000 r\u00e9f\u00e9rences en catalogue<\/strong>\u00a0dont environ 3 500 r\u00e9f\u00e9rences en stock dans l\u2019entrep\u00f4t de Narbonne avec une\u00a0<\/span><\/span>disponibilit\u00e9 imm\u00e9diate<\/strong>\u00a0pour ces r\u00e9f\u00e9rences (la disponibilit\u00e9 est de 3 semaines pour les r\u00e9f\u00e9rences non stock\u00e9es).<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#153E8E\u00a0\u00bb divider_weight=\u00a0\u00bb5px\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font=\u00a0\u00bbBebas Neue||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#153E8E\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

C \u2013 Les clients<\/span><\/h3>\n

<\/span><\/p>\n

Pedrero a environ<\/span>\u00a0<\/span>2 000 clients professionnels<\/strong>. Pedrero couvre notamment plusieurs d\u00e9partements fran\u00e7ais (l\u2019Aude, le Tarn, la Haute Garonne, l\u2019Ari\u00e8ge, une partie du Tarn-et-Garonne, du Gers et du Lot \u00e9galement) et exporte \u00e9galement ses produits \u00e0 l\u2019international (La R\u00e9union, le S\u00e9n\u00e9gal, la C\u00f4te d\u2019Ivoire,\u2026). Il est \u00e0 noter que le p\u00e9rim\u00e8tre g\u00e9ographique de l\u2019activit\u00e9 de Pedrero est aujourd\u2019hui restreint en France car l\u2019activit\u00e9 est sectoris\u00e9e de part l\u2019appartenance au r\u00e9seau BackEurop (<\/span>www.backeurop.fr<\/a>) mais n\u2019est pas restreint \u00e0 l\u2019export.<\/span><\/p>\n

La soci\u00e9t\u00e9 livre environ 300 commandes par jour (compos\u00e9es de 15 types de produits en moyenne par commande).<\/span><\/p>\n

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Pedrero prend les commandes clients selon deux mod\u00e8les distincts :<\/strong><\/p>\n

 <\/p>\n